Who thinks about stewardship and donor relations at the height of summer when the living should be easy? Even though I am preoccupied with thoughts of a few days on the water or a picnic in the back yard, and distracted by flowers in the garden and warm breezes, my mind has wandered back to work (kind of) and I’m thinking about stewardship and donor relations in a paraphrase of an old joke.
On the first day of work, the new gift officer asks the administrative assistant where to find stewardship. What’s the answer?
Spend a few minutes with Virginia Gray, the Director of Annual Giving at Golden Gate University (GGU), and you’ll have the answer: No. In fact, data of all varieties and magnitudes can be used to make strategic decisions that dramatically improve performance.
You could hear conservationists everywhere let out a collective cheer when news outlets announced Howard G. Buffett’s gift of nearly $24 million to South Africa National Parks for a 30-month initiative to deter rhino poaching in Kruger National Park.
This is the second in a series of blog posts answering questions from Marts & Lundy’s January 23, 2014 webinar Annual Giving in 2014: Trends on the Horizon. You can view the entire webinar here.
Do you know your constituents as well as you should?
All healthcare organizations have an affinity group as central to their fundraising potential as alumni are to universities: their patients. However, the complexity of patient relationships — and the regulations that govern them — make designing programs that build a culture of patient giving much less straightforward in healthcare than in any other nonprofit sector. And, all too often, healthcare organizations are far too timid in moving forward with strategic patient philanthropy.
A response in support of Avoiding Silos (HuffPost Arts & Culture, February 10, 2014)
Michael Kaiser hit the nail on the head in a recent posting about silos within arts organizations. Silos exact a terrible, sometimes hidden, price at every level of operation.
It seems that the hardest part of measuring the effect of stewardship and donor relations activities on fundraising may be formulating statements about what we want to measure. I’ve been working with colleagues to develop case studies that look at stewardship outcomes at three distinct points in a campaign: pre-campaign planning; mid-campaign adjustment and end-of-campaign assessment.
This is the first in a series of blog posts answering questions from Marts & Lundy’s January 23, 2014 webinar Annual Giving in 2014: Trends on the Horizon. You can view the entire webinar at http://j.mp/AGwebinar.
Allows you to match a unique cause with an interested, motivated audience
Q. How do organizations using crowdfunding handle tax receipts?
Perhaps you’ve noticed that there’s been a slow but significant evolution in the world of prospect research; or should I say prospect development? That’s the name being applied to the scope of work that was once focused solely on finding information about prospects. Prospect research has grown significantly beyond those parameters with the addition of prospect management, data analytics and the responsibility of moving prospects through the cultivation cycle.
January 4, 2014, was National Spaghetti Day. It was also National Trivia Day. And, it was precisely 361 days from the end of this year. It is the latter that causes me concern.
I received an appeal in the mail on January 4 that was dated December 9, 2013, and asked for my “year-end gift.” I like the organization from which the solicitation came, and I have supported it in the past, which makes the mistake even more disappointing.