The Council for Advancement and Support of Education (CASE) has awarded the University of Rochester the Grand Gold CASE Circle of Excellence Award for its Meliora Challenge: Campaign Collateral Package. The Grand Gold award is the highest honor given by CASE. In 2012, CASE received more than 2,800 entries for consideration in 40 categories by nearly 600 higher education member institutions. Only 19 institutions received the top prize of a Grand Gold Award in a particular category.
University of Rochester’s collateral package included the University-wide case statement; the first issue of Endeavor, Advancement's quarterly Campaign newsletter; the Campaign's portfolio, stationery, launch e-blasts; and the Campaign website.
"This is great recognition for the University," said Jim Thompson, senior vice president and chief advancement officer at the University of Rochester. "It is also a testament to the hard work and talent of a core creative team and enhanced by insights that came from a large, highly collaborative group that spanned academic, administrative, communication, and volunteer leadership."
CASE has also awarded Princeton University a Gold Award for its fundraising video campaign “Faces of Aspire.” The videos support the University’s Aspire Campaign and feature Princetonians—such as creative writing professor and Pulitizer Prize-winning author Jeffrey Eugenides—who embody Aspire's goal to make the world a better place.
Marts & Lundy is grateful to have played a role in these impressive projects and congratulates the University of Rochester and Princeton University on their success! To learn more about Marts & Lundy’s strategic communications offerings, click here.