Featured M&L News Archives
At Culver, Strong Tradition Results in Generous Alumni
When the Culver Academies' Black Horse Troop and Equestriennes paraded in front of the reviewing stand at last January's presidential inaugural parade in Washington, D.C., they exhibited a degree of poise unusual in high school students. Their dignified restraint called to mind the admonition of the anonymous football coach whose team got too exuberant in victory. "Now, boys," the coach said. "Act like you've been here before."
Solid Fundraising Strategy and Genuinely Happy Students Spur Campaign Success
Flintridge Prep's fundraising has succeeded very well in recent years. The school has been working with Marts & Lundy since 1991, during which time it has conducted three separate campaigns in addition to its annual fund. The first raised $5.5 million, the second raised $7 million, and the third campaign, which ended last June, brought in more than $17 million.
Volunteers "Proudly" Lead Way in University of Cincinnati Campaign
More than 38,500 students are enrolled at UC, making it one of the 100 largest universities in the United States. That thousands of these students are from Cincinnati itself—many from inner-city families that are only beginning to be able to send their children to college—may account for the intense gratitude they feel for their alma mater.
'Hokie Family' Fuels Virginia Tech's Campaign
Drive almost anywhere in America's mid-Atlantic region, and you will see so many displays of the distinctive orange-and-maroon colors of Virginia Tech, so many stylized logos and defiant Hokie emblems that the thought inevitably arises: There can't be that many Tech alumni, that many parents of Tech alumni. There can't be even that many Tech football fans, though the Hokies have the fourth longest bowl streak in the U.S., participating in bowl games in each of the past 15 seasons, playing in, but losing, the national championship in the 2000 Sugar Bowl.
Philanthropy and Gender: Not Your Mother's Bake Sale
By Martha Keates, Senior Consultant, Marts & Lundy
That American women are gaining economic power is a well-documented trend: in 2005, women constituted more than 46% of the nation's top wealth-holders, with their share of assets growing by 50% over the last decade to more than $6.3 trillion. By 2010, women will control 60% of wealth in the United States. Women start more than 400 new businesses each day, twice the rate as men.1Add to this the tide of wealth being conferred through the intergenerational wealth transfer (and the undisputed fact that women live longer than men) and, to paraphrase Senator Dirksen, pretty soon you're talking about real money.
FromInconvenient Truth to "Passionate Givers"
The Changing Climate for Environmental Philanthropy
These are the best of times for environmental fundraising, but also challenging times. A recent experience of Marts & Lundy Senior Consultant Penny Scarpucci illustrates both sides of the story: "I had one environmental client who chose not to go into a campaign, and by our most conservative estimate, they had the potential to raise $50 million," recalled Scarpucci. "The economy scared them."
Marts & Lundy and Offord Collaborate in Canada
By Martha Keates, Senior Consultant, Marts & Lundy
Marts & Lundy is expanding its business in Canada and continuing to add an international flavor to its clientele. The partnership also provides new growth opportunities for The Offord Group, whose research-based approach is in synch with Marts & Lundy's long history of applying analytics to philanthropy—Blending the Art and Science of Philanthropy