As creative chief and executive director of marketing and communications at the University of California, Berkeley, Mary Keegan built the university’s comprehensive development communications, events and donor stewardship programs from the ground-up to support three campus wide fundraising campaigns.
Her extensive donor relations expertise helps organizations transform donor and prospective donor experiences into results using multimedia, performance art and integrated communications channels.
During her tenure at Berkeley annual giving rose from $48 million to over $300 million. The $3 billion Campaign for Berkeley is expected raise the floor for giving to over $400 million a year when it concludes at the end of 2013. Berkeley was the top public and number eight in higher education fundraising in 2012.
Her work has won more than 130 awards in a wide range of communications and events from the Council for the Advancement and Support of Education (CASE). Recent awards for Berkeley’s campaign include a Grand Gold for the campaign kickoff film, a Grand Gold for the campaign’s marketing program and a Gold for institutional-wide branding.