Marts & Lundy has always believed that planned giving efforts should be positioned strategically within the broader context of organizations' short- and long-term plans. With the economic recession, some donors may be increasingly reluctant to make direct cash donations, though they may be persuaded to commit to future gifts. For that reason, planned giving has risen to a new prominence and is likely to take on even greater importance in many institutions' larger fundraising programs.
The down economy offers a double-paned window of opportunity to nonprofit communicators and the organizational leadership they support. From large institutions, such as universities and medical centers, to small community agencies, constituents and employees are eager for information about financial impacts during this unprecedented period of economic uncertainty.
Marts & Lundy is pleased to announce a new feature on www.martsandlundy.com.
Video content and a video archive have been added to Marts & Lundy’s homepage, allowing visitors and site users to watch and download videos in which Marts & Lundy consultants discuss the most significant and pressing issues in philanthropy today.
By mid-November, when the economic recession had become an inescapable reality, nonprofits surveyed by Marts & Lundy reported that resulting uncertainties were having an impact on their ability to fill vacancies, on staff morale and on operating budgets for the next fiscal year.