Reports & Commentaries
Speaking Engagements
2014 AHP International Conference
Palm Desert, California

Building a Capacity for Tranformational Gift Idea Development

This session examines how 26 of the world’s pre-eminent children’s hospitals develop big and bold ideas which inspire transformational gifts. Results will be shared from an exclusive study which explored organization, processes and strategies that fuel development of transformational gift ideas. . . including detailed attributes of the 130 largest gifts in the histories of participating children’s hospitals.  Participants will discuss the eight attributes of a vibrant environment for generating transformational gift ideas; best practices for engaging boards and hospital executives in developing transformational gift ideas; and strategies for turning big ideas into extraordinary gifts.

  • David B. Gillig, FAHP, Senior Consultant & Principal

Learn more about the conference here

October 22-25, 2014

American Marketing Association Symposium for the Marketing of Higher Education
Austin, Texas

Convergence: Marketers as Masters of the Mix

Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success. From tools to technique, this session will focus on how higher ed marketers can position themselves – and empower their community – to help their institutions thrive in this era of convergence.

  • Charlie Melichar, Senior Consultant, Strategic Communications at Marts & Lundy, and Andrew Careaga, Director of Communications, Missouri University of Science and Technology

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November 10-13, 2014

Marketing and Advancement Institute for Independent Schools
Charleston, South Carolina
  • Kathleen Hanson, Senior Consultant & Principal, Leader of the Independent Schools Practice Group

Learn more about the Institute here.

November 18-19, 2014

CASE - Campaigns Workshop
Boston, Massachusetts
  • Charlie Melichar, Senior Consultant, Strategic Communications

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December 3-5, 2014

CASE Advanced Development for Academic Leaders
Naples, Florida
  • Penelepe Hunt, Senior Consultant & Principal

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January 5-7, 2015