Convergence: Marketers as Masters of the Mix
Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success. From tools to technique, this session will focus on how higher ed marketers can position themselves – and empower their community – to help their institutions thrive in this era of convergence.
- Charlie Melichar, Senior Consultant, Strategic Communications at Marts & Lundy, and Andrew Careaga, Director of Communications, Missouri University of Science and Technology