Nancy Raybin, senior consultant and principal with Marts & Lundy, and John Ford, chair at Marts & Lundy, will participate in a panel discussion: To Launch or Not to Launch: Is Now the Time for a Capital Campaign? This panel of two leading consultants and two senior development officers will provide perspectives on critical issues in planning a campaign in 2012:
- What makes this philanthropic market different from 5 years ago? What does that say about your case for support? And, how you can take full advantage of the current financial environment?
- How large is your goal? What does the pyramid look like? And, over what time period?
- Which components are most attractive to donors today—capital, endowment, current income, deferred? And, how can you match your pressing needs to these trends?
- Who should lead your campaign? What is the CEO’s role? How do you use celebrities? And, how do you build a strong Board and staff team?
- What else must you know to determine if you should launch or wait some more…




