- Charles Howland, Senior Consultant & Principal
October 7, 2014
Building a Capacity for Tranformational Gift Idea Development
This session examines how 26 of the world’s pre-eminent children’s hospitals develop big and bold ideas which inspire transformational gifts. Results will be shared from an exclusive study which explored organization, processes and strategies that fuel development of transformational gift ideas. . . including detailed attributes of the 130 largest gifts in the histories of participating children’s hospitals. Participants will discuss the eight attributes of a vibrant environment for generating transformational gift ideas; best practices for engaging boards and hospital executives in developing transformational gift ideas; and strategies for turning big ideas into extraordinary gifts.
October 22-25, 2014
Convergence: Marketers as Masters of the Mix
Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success. From tools to technique, this session will focus on how higher ed marketers can position themselves – and empower their community – to help their institutions thrive in this era of convergence.
November 10-13, 2014
November 18-19, 2014
December 3-5, 2014
January 5-7, 2015