Reports & Commentaries
Speaking Engagements
American Marketing Association Symposium for the Marketing of Higher Education
Austin, Texas

Convergence: Marketers as Masters of the Mix

Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success. From tools to technique, this session will focus on how higher ed marketers can position themselves – and empower their community – to help their institutions thrive in this era of convergence.

  • Charlie Melichar, Senior Consultant, Strategic Communications at Marts & Lundy, and Andrew Careaga, Director of Communications, Missouri University of Science and Technology

Learn more about the conference.

November 10-13, 2014

Marketing and Advancement Institute for Independent Schools
Charleston, South Carolina
  • Kathleen Hanson, Senior Consultant & Principal, Leader of the Independent Schools Practice Group

Learn more about the Institute here.

November 18-19, 2014

CASE - Campaigns Workshop
Boston, Massachusetts
  • Charlie Melichar, Senior Consultant, Strategic Communications

Learn more about the conference.

December 3-5, 2014

CASE Advanced Development for Academic Leaders
Naples, Florida
  • Penelepe Hunt, Senior Consultant & Principal

Learn more about the conference

January 5-7, 2015