Nancy Raybin, senior consultant and principal with Marts & Lundy, and John Ford, chair at Marts & Lundy, will participate in a panel discussion: To Launch or Not to Launch:  Is Now the Time for a Capital Campaign?  This panel of two leading consultants and two senior development officers will provide perspectives on critical issues in planning a campaign in 2012:

• What makes this philanthropic market different from 5 years ago?  What does that say about your case for support?  And, how you can take full advantage of the current financial environment?
• How large is your goal? What does the pyramid look like? And, over what time period?
• Which components are most attractive to donors today—capital, endowment, current income, deferred?  And, how can you match your pressing needs to these trends?
• Who should lead your campaign?  What is the CEO’s role?  How do you use celebrities?  And, how do you build a strong Board and staff team?
• What else must you know to determine if you should launch or wait some more…