Marts & Lundy will be represented in two sessions at the Case District VII conference this year.
Speakers: Martha Keates, Senior Consultant, Marts & Lundy will be part of a moderated panel along with President James Doti and volunteer Doug Kimmelman of Chapman University; and Shaun Keister, Vice Chancellor, Development and Alumni Relations – UC Davis.
Contemplating a campaign? Fully immersed in one? Never been out of campaign?
Regardless of your status this session is for you! A panel of experts will explore the techniques and advantages of engaging volunteers in campaigns. This lively discussion will be followed by break-out groups that will focus on all aspects of campaigns from the role of alumni relations in a campaign to the monitoring and stewardship of gifts. This final conference session will have you energized and inspired to embrace the challenges of a campaign.
Panel Discussion: March 3, 2013, 9:30 – 10:30 am
Speakers: Devin Mathias, Consultant, Marts & Lundy, and Howard Heevner, Assistant Vice Chancellor, University of California, Santa Cruz
Market Research for Development & Alumni Relations Programs
Pepsi or Coke would never roll out a new product without testing whether there is a market for the beverage, opportunities to market it effectively, and anything that could be improved before going to market. However, nonprofits often conduct marketing and fundraising campaigns based upon the opinions of one or two staff members.
This session will explore how the University of California, Santa Cruz conducted constituent research and applied the findings to enhance its development and alumni relations programs.
Market Research Presentation: March 1, 2013