Services
Benchmarking

Understand Your Organization's Position Relative To Your Peers

Comparing your program’s fundraising metrics with the performance of other institutions will help identify fundraising strengths, weaknesses, and opportunities. Marts & Lundy taps historic, empirical data from leading national fundraising benchmark databases, often collecting more specific information through online and telephone surveys. Our analysts normalize fundraising metrics to ensure comparability, lead conversations about what may or may not be driving differences, and build recommendations for areas and programs at your institution that require attention.