Online constituent surveys are an efficient and effective way to qualify prospects, identify new ones, test your institution’s strategy and campaign priorities, and identify roadblocks to fundraising. Additionally, these online surveys are a powerful way to engage constituents and enrich cultivation. Marts & Lundy analysts custom-design surveys to meet your institution’s needs, deploy the surveys, manage technical issues during deployment, and analyze the results in conjunction with historical giving, engagement and demographic data from your master file. The surveys can be designed for all of your constituents or for segments, such as top prospects or major reunion-year alumni. Marts & Lundy will provide you with a database including all responses and a written summary and analysis of results.
Confidential, third-party surveys of staff will help you gauge morale and measure the effectiveness of internal communications and processes. The arms-length nature of internal online surveys leads to frank input that can be vital to senior managers as they build a successful fundraising team.