Through a detailed analysis of the giving behavior, historical engagement patterns and demographic characteristics of your institution's top donors, Marts & Lundy will build custom models that clarify the types of individuals with whom you are most successful. The Non-Donor to Major Donor Assessment can be customized to address major gift or annual fund donors and prospects. A rich understanding of your historic successes, along with constituent-level data that can be integrated into your database, allows you, with Marts & Lundy’s assistance, to develop long-term strategies for converting prospects to donors and for increasing gift levels.
The Member to Donor assessment is specifically designed to evaluate your institution’s ability to transition members to annual fund and ultimately major gift donors. By leveraging the data that you already carry in your organization’s member and donor databases, Marts & Lundy will identify constituent attributes and behaviors that are most likely to convert members from transactional to philanthropic relationships with your institution. Constituent-level data can then be integrated into your database and used for the implementation of recommended segmentation, communication and prospect management strategies that will convert members to more significant gifts, at your specified membership and giving levels.