We Develop Messages That Are Authentic and Meaningful to Your Most Important Constituents

We have the people and experience to ensure you have the research, data analysis and communication tools you need to thrive in today’s competitive environment.

Strategic Counsel

Strategic Counsel

Ready, aim, fire! It’s a reality for many busy people. We’ll help bring purpose to your nonprofit communications, without the “paralysis of analysis.”

Communications Assessments

Marts & Lundy provides nonprofit communications assessments as a critical precursor to campaigns and other fundraising initiatives. Organizations that first look carefully at their communications capacities in support of their overall advancement program — and then make the appropriate adjustments — are best positioned to realize their philanthropic potential. This involves assessing the strengths and weaknesses of communications across your organization, including content and messages, visuals, and staffing, budget, strategies and tactics (print, electronic, web-based, social media).

Communications Plans

Marts & Lundy works with clients to develop nonprofit communications plans that target key internal and external constituencies. We then outline strategies for reaching those audiences with messages that convey the organization’s vision for the future and the importance of philanthropic support. These plans typically call for a strategic mix of print, electronic and web-based communications, as well as face-to-face meetings with top donor prospects to foster support and ownership for your strategic objectives.

E-Surveys, Focus Groups and Benchmarking

Marts & Lundy conducts e-surveys and focus groups of external and/or internal constituents to test campaign priorities, themes and key messages.  We also conduct benchmarking studies to let you see where you stand against your peer and aspirant institutions, looking at everything from staffing to budget to best practices in organizational structure.

Ongoing Strategic Counsel

Marts & Lundy provides ongoing strategic communications counsel for clients, typically on a retainer basis. We make ourselves available to assist you with any nonprofit communications challenges that unfold during the course of a campaign or other fundraising initiative. Our goals: to coach, to prod, to support — and to help keep you on track for the long haul as you engage internal and external audiences.

Writing

Writing

Persuasive writing is hard work. But it’s easier if you have something to say. We’re here to help you figure out what to say – with words that marry logic with emotion and capture the attention of your donors.

Case Statements

Marts & Lundy has a rich history of writing case statements that inspire, persuade and tell your story in a way that fosters appreciation and support for your mission and vision. This document (called the “campaign prospectus” in its earliest stages) is used for feasibility study interviews, cultivation events and one-on-one visits with top donor prospects during the campaign’s Quiet Phase. The Public Phase case statement, which we can write and design, appeals to donors at all levels of capacity and attachment.

Key Messages and Themes

Developing core messages and themes is the foundation for your case for support. These messages and themes must advance your strategic vision and pique the interest of current and prospective donors. We work with staff and volunteer leadership to test and refine these messages and themes — and facilitate interactive sessions to make sure they embrace and articulate them as ambassadors on behalf of your organization.

General Writing Services

Marts & Lundy has a stable of top professionals in the field ready to provide a variety of fundraising writing services to fit your needs. We produce text for everything from keynote speeches to presidential “white papers,” advertising copy, newsletters, annual reports and multimedia scripts. Our writers bring to their assignments years of experience crafting text that is cogent, passionate and persuasive. We move beyond boilerplate claims and homogenous messages to produce words and stories that matter — and are distinctive and authentic to your people and your organization.

Design

Design

People will judge a book by its cover. First impressions matter. Make sure you pass the test.

Graphic Design

We live in a visual world. Presentation matters. Words alone are not enough. Marts & Lundy teams with some of the leading design firms in the country to create visual platforms for your campaign and design print materials that drive interest in your organization and create brand awareness. Our goal is to communicate your messages with impact, producing materials that are inviting and easy on the eyes — and speak to your constituents in bold and effective ways. Whether it’s a case statement, print ad, newsletter or business card, we’ll channel our creativity to deliver quality design that works for you.

Website Design

Your website should be at the hub of all of your communications efforts and should be a key part of your fundraising strategy. Consumers are turning to the Internet in record numbers. Let’s give them a reason to visit your website. We partner with creative design firms that develop campaign websites that look as good on the inside as they do on the outside. We work with our clients to provide clear, consistent messages that are inviting to those who visit your site. We’ll help with strategies to drive traffic to your website and give them reasons to linger, navigate — and come back for more.

Flim & Video

Film & Video

People fall in love with people. Not with goals or statistics. That’s the power of storytelling. Let us tell your story in ways that delight, surprise and persuade.

Writing and Production

The tools of good film and video making are curiosity, creativity, attentiveness and enough humility to know it’s the story — not the tellers — that’s most important. In partnership with two leading film and video producers, we can tell your story in ways that capture the emotion and impact behind your fundraising. We can handle everything from concept and scriptwriting to shooting, editing and music composition. We’ll work closely with you to present simple, powerful and affordable video solutions that remind donors what you’re really about: enhancing lives, changing lives, even saving lives.