Persuasive writing is hard work. But it’s easier if you have something to say. We’re here to help you figure out what to say – with words that marry logic with emotion and capture the attention of your donors.

We invite you to browse samples of our writing.

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Case Statements

Marts & Lundy has a rich history of writing case statements that inspire, persuade and tell your story in a way that fosters appreciation and support for your mission and vision. This document (called the “campaign prospectus” in its earliest stages) is used for feasibility study interviews, cultivation events and one-on-one visits with top donor prospects during the campaign’s Quiet Phase. The Public Phase case statement, which we can write and design, appeals to donors at all levels of capacity and attachment.

Key Messages and Themes

Developing core messages and themes is the foundation for your case for support. These messages and themes must advance your strategic vision and pique the interest of current and prospective donors. We work with staff and volunteer leadership to test and refine these messages and themes — and facilitate interactive sessions to make sure they embrace and articulate them as ambassadors on behalf of your organization.

General Writing Services

Marts & Lundy has a stable of top professionals in the field ready to provide a variety of fundraising writing services to fit your needs. We produce text for everything from keynote speeches to presidential “white papers,” advertising copy, newsletters, annual reports and multimedia scripts. Our writers bring to their assignments years of experience crafting text that is cogent, passionate and persuasive. We move beyond boilerplate claims and homogenous messages to produce words and stories that matter — and are distinctive and authentic to your people and your organization.