The internet and social media have come to play integral roles in many aspects of our business and personal lives. So it is no surprise that institutions and organizations can experience great success by effectively utilizing these outlets to get ahead in the world of philanthropic giving. Social media is an ever-changing phenomenon that must be utilized in a way that is strategic and appropriate for each individual organization.
To that end, Marts & Lundy services include strategic assessments of your organization’s online presence - including core websites and social media accounts - to identify opportunities to improve constituent engagement and giving. Our assessment will review primary websites, profiles and pages on major social networks (Facebook, Flickr, Google+, LinkedIn, Twitter and YouTube, etc.) as well as your organization’s online giving experience. The assessment will delve into the quantity and quality of postings, tweets, and discussions; the communication balance (push vs. receive with audiences); content quality and feedback; and advanced considerations: new networks, campaigns, social gift acknowledgements, etc.
Marts & Lundy’s assessments and counsel include:
To learn more about how Marts & Lundy may be able to help you in evaluating and improving your alumni relations program please call 800-526-9005 ext. 115 and speak with Dan Boyer, Director of Client Relations or send an email to firstname.lastname@example.org.