Marts & Lundy provides nonprofit communications assessments as a critical precursor to campaigns and other fundraising initiatives. Organizations that first look carefully at their communications capacities in support of their overall advancement program — and then make the appropriate adjustments — are best positioned to realize their philanthropic potential. This involves assessing the strengths and weaknesses of communications across your organization, including content and messages, visuals, and staffing, budget, strategies and tactics (print, electronic, web-based, social media).
Marts & Lundy works with clients to develop nonprofit communications plans that target key internal and external constituencies. We then outline strategies for reaching those audiences with messages that convey the organization’s vision for the future and the importance of philanthropic support. These plans typically call for a strategic mix of print, electronic and web-based communications, as well as face-to-face meetings with top donor prospects to foster support and ownership for your strategic objectives.
Marts & Lundy conducts e-surveys and focus groups of external and/or internal constituents to test campaign priorities, themes and key messages. We also conduct benchmarking studies to let you see where you stand against your peer and aspirant institutions, looking at everything from staffing to budget to best practices in organizational structure.
Marts & Lundy provides ongoing strategic communications counsel for clients, typically on a retainer basis. We make ourselves available to assist you with any nonprofit communications challenges that unfold during the course of a campaign or other fundraising initiative. Our goals: to coach, to prod, to support — and to help keep you on track for the long haul as you engage internal and external audiences.