Upcoming Speaking Engagements
Arts Reach National Arts Marketing & Development Conference
March 13-16, 2010, New York, NY
Mail-Phone Fundraising: An Integrated Approach to Annual Funds
While building your social media strategies, don’t shortchange the two pillars of your annual fund program — direct mail and telemarketing. They continue to yield the vast majority of your contributed revenue, especially when done right and in concert. This session will present a detailed fundraising model that integrates direct mail and telemarketing to maximize annual fund revenue and minimize program costs. Actual results from arts organizations nationwide will be shared with session participants along with lead matrices, solicitation strategies, and sample appeals.
Presenters: Willard E. White, Senior Consultant and Co-leader, Arts & Culture Practice Group, Marts & Lundy; Phil Miller, President, DCM; and Jamie Clements, President, NPO Direct Marketing
CASE Asia-Pacific Advancement Conference
March 24-26, 2010, Kuala Lumpur, Malaysia
From the Frontiers of the Financial Global Crisis‐Looking Forward.
Speakers: Donald M. Fellows, President & CEO, Marts & Lundy; Daniel McDiarmid, CEO Asia Pacific, Global Philanthropies; Kathy Nelson, Senior Vice President, GG&A.
Date: Wednesday, March 24th, 2010
Time: 4:30 pm — 5:30 pm
CASE District VI Conference
March 27-30, 2010, Austin, TX
Strategic Planning: The First, Best Step to a Successful Fundraising Campaign
Speakers: Kate Doub, senior consultant, Marts & Lundy; Sarah Williams, senior consultant/analyst, Marts & Lundy; Darrow Zeidenstein, vice president for resource development, Rice University
Date: Monday, March 29th, 2010
Time: 12:45 pm — 12:00 pm
AFP International Conference on Fundraising
April 11-14, 2010, Baltimore, MD
- Presentation: The Parkland Experience: Employing Business Models to Plan for Campaign Success
Primary speaker: Penelope Scarpucci CFRE, Co-leader, Marts & Lundy's Health Sciences Practice Group.
Co-presenters: Scott Lange, Marts & Lundy Affiliate, David Krause, CFP, FAHP, Parkland Hospital Foundation President & CEO
Date: Monday, April 12, 2010
Time: 8:00 am - 9:15 am - Presentation: It's a Two-Way Street: How Consultants & Clients work Together to Achieve Success.
Have you wondered what a fundraising consultant could do for your organization? Do you want to learn how to get the most out of your consultant? In this session you will learn both from Giving Institute consultants and representatives from the not-for-profit community on how to best engage and work with a fundraising consulting firm. Through a panel of your AFP peers, you will hear what it takes to make a winning consultant relationship work and to how to keep the relationship on the right track.
Speakers: Donald M. Fellows, President & CEO, Marts & Lundy; Nancy Raybin, Managing Partner, Raybin Associates; Michelle Cramer, CFRE, President & CEO, Cramer & Associates
Date: Tuesday, April 13, 2010
Time: 1:30 pm - 2:30 pm
American Association of Museums Annual Conference
May 23 — 26, 2010 Los Angeles, CA
Capital Campaign Clinic: Up-to-Date Advice for the Ever changing Landscape Learn how trustees, CEOs and development professionals can take new approaches to capital campaigns during times of radical economic change.
Panelists include Moderator: Tom Jacobson, senior vice president for advancement at the Natural History Museum of Los Angeles County; Lynne LaMarca Heinrich, senior consultant and co-leader Marts & Lundy’s Arts & Culture Practice Group; Leann Standish, assistant director of institutional advancement, the Minneapolis Institute of Arts; and William Simmons, senior vice president, GG&A.
Date: Tuesday, May 25th, 2010
Time: 9:00 am — 10:15 am
APGA Annual Conference
June 1 — 5, 2010 Atlanta, GA
Building a Powerful Board for institutional Giving
In this challenging competitive and economic environment, those institutions that invest in developing their boards will be the ones that have stronger models of governance, sustainable institutional plans, higher levels of board giving, and deeper engagement in institutional philanthropy programs. This session will provide strategies for how and when to conduct an assessment of board effectiveness, review the key indicators of high functioning boards, detail practical examples of how to strengthen and build board engagement in an institution, and review various methods for effective staffing of a board. Participants will come away from the session with practical ideas and tools for working with their own boards, and strategies for building board strength and effectiveness.
Lynne LaMarca Heinrich, senior consultant and co-leader Marts & Lundy Arts & Culture Practice Group, will moderate the session. Panelists include Beverly Duzik, vice president for advancement at the Desert Botanical Garden (AZ) and Gerald Donnelly, CEO of the Morton Arboretum (IL).
Date Saturday, June 5
Time: 9:30 am — 11:00 am
The National Coalition of Girls' Schools Conference
June 16 — 18, 2010, New Orleans, LA
Pulling ahead of the marketing mad dash. Turning the anxiety of emerging social media and the sagging economy into an opportunity to nail down your strategy.
How can you tell if your strategy is, well, strategic enough? Does your messaging still mostly reinforce your position as “the girls school” in your competitive set, or are you differentiating as freshly and powerfully as possible? Does your market appreciate your Category of One‐what your school, and only your school, promises and delivers to families? Are you positioned as merely a good option to consider, or as an educational thought leader?
Speakersd: Kathy Hanson, senior consultant at Marts & Lundy, and Patti Crane, founder and president of Crane MetaMarketing
Date Wednesday, June 16
Time: 1:00 pm — 4:00 pm