Creative and Transformative Fundraising in the Epicenter of COVID-19

  • Published May 8, 2020

When COVID-19 took hold in New York City in mid-March, the Mount Sinai Health System was forced to put nearly everything else on hold to meet growing patient needs and accelerate the science surrounding this disease. Their Development Office responded in turn by launching a comprehensive and successful crisis fundraising initiative, utilizing innovative strategies, new technologies and targeted communications. David Gillig FAHP, Senior Consultant & Principal with Marts & Lundy talks with Mark Kostegan, Chief Development Officer and Senior Vice President of the Mount Sinai Health System, about philanthropy in the time of COVID and what it means for the future of healthcare fundraising.