Harnessing Data To Scale Your Major Gift Pipeline: Sarah Clough Featured on the Nonprofit Boost Podcast
Sarah Clough, Chief Strategy Officer and Vice President, Philanthropy Insights & Analytics of Marts&Lundy, joined Double the Donation to discuss how to tackle the “gift leak”— the critical moment where mid-level donors are either accelerated or lost. Sarah shares how to move beyond static wealth markers toward motivation mapping by leveraging fundraising intelligence to see the “why” behind the gift.