Insights Archive – Marts&Lundy

From Insight to Ambition: How Seattle Children’s is Building What Comes Next

SECTOR HEALTH ENGAGEMENT A Strong Foundation and an Even Bigger Ambition Seattle Children’s Hospital has long been defined by the...

When Analytics Build Confidence—Not Complexity

How Data‑Informed Strategy Strengthens Campaign Decisions and Relationships Campaigns are, by nature, exercises in confidence. Confidence that the goal is achievable. Confidence that...

Your Campaign Strategy is Probably Backwards

Your Campaign Doesn’t Start in the Development Office Most campaigns are planned backwards. When organizations begin thinking about a campaign, the conversation often...

Beyond the Hype: A Practical, Responsible Approach to AI in Fundraising

Across the nonprofit sector, conversations about artificial intelligence in fundraising have moved from curiosity to urgency. Boards are asking questions. Senior leadership is cautious and...

WEBINAR | Working with High-Capacity Families: Relationships, Readiness & the Art of the Ask

Watch the Recording Register to watch the webinar on-demand. In independent school fundraising, a handful of families often hold the...

More Than a Letter: Avoiding the Most Common Pitfalls of a Grateful Giving Program

Tell me if this sounds familiar: Your supervisor is eager to launch a grateful giving program, so you carefully craft...

Gift Planning in the Age of ‘Free’ Artificial Intelligence

I have been losing sleep lately. Not over a donor or a complicated estate, but over a handful of articles that...

11 Signs Your Head of School Needs the Azure Summit

And what to do about it, before your campaign feels harder than it needs to be. Campaigns don’t usually fail because schools lack ambition. They...

From Aspiration to Action: What the Fundraising Investment Study Reveals About the Future of Fundraising

Nonprofit leaders have ambitious visions, and they’re ready to turn them into reality with the right tools and insights. Across sectors, advancement teams...

High-Capacity Families and the Power of Partnership in Independent Schools

High-capacity families are at the heart of every successful campaign, and at the center of some of the most complex fundraising relationships schools manage. These families have the...

Unlocking Philanthropic Potential: Building a Mid-Level Giving Strategy to Grow Your Major Gift Pipeline

In today’s dynamic fundraising environment, organizations are increasingly recognizing the untapped potential of mid-level donors. Sometimes referred to as the...

Fundraising during uncertainty blog featured image

CA’s Thought Leadership Forum: Fundraising During Times of Uncertainty

This article was originally published on LinkedIn by Campus Advancement and is republished with permission. Read the original version here....

The Power is Hers: Why Girls’ Schools are Poised to Thrive Philanthropically

This is a moment of possibility for girls’ schools. Something remarkable is happening in girls’ schools across Australia and New...