Legacy Giving: A Pathway to Driving Social Change

In this two-hour, live virtual workshop, we will explore how strategic planned giving can serve as a powerful tool in driving social change. This two-hour workshop is designed to guide learners through the principles, strategies, and best practices of planned giving, demonstrating how it can be leveraged to address social issues, promote equitable outcomes, and encourage engagement of a diverse donor base that is motivated to establish legacies of impact within your institution, organization, and community.


March 5, 2025
1:00 p.m.–3:00 p.m. ET
Free of charge
CFRE Points Available*

During this workshop, we will discuss:

The nuances of planned giving vehicles: Gain a comprehensive understanding of the benefits, tax implications, and considerations associated with each strategy as they relate to donors’ needs and concerns while using the framework of inclusive philanthropy.

Identifying overlooked opportunities through data: Learn how to effectively identify and engage potential planned giving donors within your donor base for strong pipeline and prospect development

Partnering with frontline development teams: Discover strategies for collaborating with frontline fundraisers to ensure that a planned giving strategy is integrated into every donor relationship.

Principles of race-based philanthropy: Discuss how planned giving can be utilized to support racial equity while addressing personal bias and the root causes of fear and discomfort in approaching donors of color.

*Full participation in Legacy Giving: A Pathway to Driving Social Change is applicable for 2.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

REGISTER
Inclusive Philanthropy Institute
Maia McGill

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Registration closed March 3, 2025