Inclusive Philanthropy Institute
Powerful, Yet Underestimated:
The Rise of Millennial and Gen Z Women Donors
Millennial and Gen Z women are not just shaping the future of giving – they are redefining it. Possessing strong values around equity, transparency, and collective impact, young women give differently, lead boldly, and expect more from institutions and organizations they seek to partner with. Yet, many fundraising strategies are still rooted in outdated assumptions about gender, wealth, and influence.
During this live, two-hour virtual workshop, we will explore data, philanthropic insights, and strategy to better engage two of the most powerful and underestimated donor demographics: Millennial and Gen Z women. This workshop is designed for fundraisers and advancement professionals who are seeking to advance fundraising strategies that resonate with these generations of donors – who are often overlooked – as well as philanthropic leaders who wish to accelerate the pace of social progress. Whether you’re cultivating emerging donors or reimagining stewardship, this workshop offers tools to help you meet the moment with clarity and intentionality.
We will discuss what works and what doesn’t when cultivating the next generation of women philanthropists, including understanding key characteristics (values-driven, socially conscious, etc.), their giving behaviors, and what it means to implement segmentation over generalization. You will gain the tools to reimagine your fundraising strategy with relevant messaging and engagement opportunities while also avoiding stereotypes and assumptions. These donors are rewriting the rules and shaping the future of fundraising. Let’s make sure we are ready.
This virtual workshop will be recorded. The slides, recording, and any associated handouts will be sent to all registered attendees afterwards.
October 29, 2025
1:00 p.m.–3:00 p.m. ET
*CFRE Points Available
*Full participation in Powerful, Yet Underestimated: The Rise of Millennial and Gen Z Women Donors is applicable for 2.0 points in Category 1.b Education of the CFRE International application for initial certification and/or recertification.
About your instructor
Maia McGill
Consulting Partner, Inclusive Philanthropy
Maia is committed to the study, development and implementation of inclusive philanthropic strategies that advance systemic change in higher education, university advancement and nonprofit organizations. She is a seasoned industry leader with more than 18 years of experience in the higher education and philanthropic sectors and co-founded the former Office of Inclusive Philanthropy at the Florida International University (FIU) Foundation in 2021, which was the first of its kind in the nation.
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our CURRICULUM PARTNERS
Showcase Your Professional Growth
Marts&Lundy is committed to advancing the profession of fundraising. We want to be a part of your journey, helping to ensure the future of fundraising is emboldened by talented and passionate professionals committed to continuous learning and exploration.
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Full participation in select courses is applicable for CFRE points. The Certified Fund Raising Executive credential is a voluntary credential recognized worldwide. You can learn more CFRE credentialing here.
Registration is Closed.
Registration opens September 19 and closes October 17, 2025
Early Bird Registration September 19 – October 3, 2025: $150 per person
General Registration October 4-17, 2025: $175 per person
Marts&Lundy Client Registration: $125 per person throughout the registration period
Registration fees are nonrefundable.