Eugene A. Hayes, III

Of Counsel

Gene joined Marts&Lundy as Of Counsel in 2017 after more than 27 years at Children’s Healthcare of Atlanta — 25 of those years as President of Children’s Healthcare of Atlanta Foundation. He served as the Foundation’s Senior Development Advisor to the new President during his last year to promote a smooth transition. Gene brings with him significant experience in board governance, leadership succession planning, coaching executive and senior leadership, campaign planning and implementation and marketing and public relations. 

Gene joined Children’s in 1989 as President of the Scottish Rite Children’s Medical Center Foundation and led the Foundation until the merger of Scottish Rite Children’s Medical Center and Egleston Children’s Hospital in 1998. At that time, he was elected the first president of the new Children’s Healthcare of Atlanta Foundation. He then led the Children’s Foundation for 17 years through the implementation of a highly effective succession plan until his departure in 2017.

His many accomplishments include leading Children’s largest campaign, One to Grow On: The Campaign for Children’s, achieving $294 million in five years and far surpassing its initial goal of $230 million. 

Gene served as an active member of the Woodmark Group, a coalition of 26 major children’s hospitals across North America and was its Chair from 2012 to 2014. He also has 18 additional years of experience in estate and trust administration working with the development and execution of planned and current gifts. 


Atlanta, Georgia


  • Furman University, B.A.
  • Georgia State University, M.A.

Résumé & Email