What We Think

The Philanthropy Landscape

Since our founding, we have been committed to advancing the profession of fundraising and helping to elevate the critical role mission-driven organizations play in the well-being of society and of our world. Here, we share insights on the opportunities and challenges facing organizations and their donors along with data-informed special reports. We also share stories of celebration – as organizations realize aspirational goals and demonstrate the impact of their missions.

11 Signs Your Head of School Needs the Azure Summit 

And what to do about it, before your campaign feels harder than it needs to be. Campaigns don’t usually fail because schools lack ambition. They...

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From Aspiration to Action: What the Fundraising Investment Study Reveals About the Future of Fundraising 

Nonprofit leaders have ambitious visions, and they’re ready to turn them into reality with the right tools and insights.  Across sectors, advancement...

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High-Capacity Families and the Power of Partnership in Independent Schools 

High-capacity families are at the heart of every successful campaign, and at the center of some of the most complex fundraising relationships schools manage. These families have the...

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Unlocking Philanthropic Potential: Building a Mid-Level Giving Strategy to Grow Your Major Gift Pipeline 

In today’s dynamic fundraising environment, organizations are increasingly recognizing the untapped potential of mid-level donors. Sometimes referred to as the...

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CA’s Thought Leadership Forum: Fundraising During Times of Uncertainty

This article was originally published on LinkedIn by Campus Advancement and is republished with permission. Read the original version here....

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The Power is Hers: Why Girls’ Schools are Poised to Thrive Philanthropically 

This is a moment of possibility for girls’ schools.   Something remarkable is happening in girls’ schools across Australia and New...

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Building Infrastructure for Modern Giving: Why DAFs and QCDs Demand Strategic Attention 

The Giving USA 2025 report confirmed what many fundraisers already feel: philanthropy is evolving, and the traditional playbook isn’t keeping...

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Building Strategic Partnerships That Last: A Modern Approach to Corporate and Foundation Relationships 

The Giving USA 2025 report confirmed what many fundraisers already feel: philanthropy is evolving, and the traditional playbook isn’t keeping...

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Campaigns in an Age of Uncertainty: How to Build Adaptive Strategies That Don’t Break Under Pressure 

The Giving USA 2025 report confirmed what many fundraisers already feel: philanthropy is evolving, and the traditional playbook isn’t keeping...

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Relevance is the New ROI: Aligning Fundraising with What Donors Care About 

The Giving USA 2025 report confirmed what many fundraisers already feel: philanthropy is evolving, and the traditional playbook isn’t keeping...

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From Transactional to Transformational: Building Donor Resilience in an Uncertain World 

The Giving USA 2025 report confirmed what many fundraisers already feel: philanthropy is evolving, and the traditional playbook isn’t keeping...

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Century of Fundraising Wisdom: Doug Stewart Featured on The Business of Giving

Stop Treating Fundraising Like Frosting on the Cake: A Century of Philanthropy Lessons with Doug Stewart As Marts&Lundy prepares to...

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The Strategic Power of Storytelling in Philanthropy

Why Mastering This Craft is Essential for Nonprofits Today As I prepared a board workshop on storytelling, I found myself...

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​​​Pepperdine University: Data-Driven Campaign Strategy Leads to Confident Future 

Client Profile Institution: Pepperdine UniversityContact: Aaron Borsellino, Vice Chancellor of Advancement Services and Campaign Director Challenge: Determine if the university should...

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Giving USA: Beyond the Numbers—5 Strategic Moves for Navigating Philanthropy’s New Reality 

The numbers tell a story of resilience and rebound. Charitable giving in the U.S. reached $592.5 billion in 2024—a 6.3%...

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Fundraising in Aging Services: 5 Takeaways from the 2025 Philanthropy Benchmark Study 

Fundraising in aging services has never been more important—or more complex. Margins are tight, yet philanthropy can be an important...

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From Uncertainty to Alignment: Ensuring Successful Executive Transitions in Nonprofits 

These insights were developed by Jennifer L. Brinson, EdD, John E. Sullivan, EdD, and Anthony M. Tang, EdD, members of...

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A New Name, A Continued Commitment: Introducing Marts&Lundy Asia Pacific 

A note from Dan Martin, Senior Consultant & Managing Director, Marts&Lundy Asia Pacific. For more than 20 years, Marts&Lundy has...

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