Princeton University | Aim High, Be Bold

  • Published February 7, 2021
  • / By Marts&Lundy

Every generation of Princetonians assumes responsibility for those that follow. Collectively, they ensure that the students of today and tomorrow receive the best possible education. It’s that spirit of Princeton that fueled the success of the recent Aspire campaign.

When Princeton University moved into the public phase of its Aspire campaign, they turned to Marts & Lundy Communications with the charge to “breathe new life” into the final years of this bold initiative.

Our team of strategists, writers and film producers mounted a concerted effort to bring a human face to the campaign. We created a branded storytelling motif, “Faces of Aspire,” that aligned with major campaign priorities: citizenship and the world, engineering and a sustainable society, the arts and neuroscience.

Our film series was a huge hit, bringing to life inspiring stories of students and faculty who are making a difference on campus and across the world. We also crafted new case materials (print and digital) and conducted an in-depth assessment of development communications at Princeton to prepare the internal team to meet increased expectations.

The Faces of Aspire