WEBINAR RECORDING: A Panoramic View of Charitable Giving Trends

A panel of Marts&Lundy Senior Consultants address critical questions on campaigns, transformational and major giving, and core giving patterns in light of the 2024 Giving USA Annual Report. Our panelists bring extensive expertise in health, higher education and schools, leveraging both historical and real-time data to discuss fundraising strategies that not only adapt to but transcend shifting donor behaviors.

We address the following core topics as well as answer audience-submitted questions.

Trends in Charitable Giving Across Sectors and Geography
Our panelists analyze key giving metrics from our extensive benchmarks database and compare them with the latest data from Giving USA.

Campaign Performance vs Giving USA Trends
With campaign data ranging from $10 million to more than $6 billion, our panelists share insights on how institutions are achieving campaign goals and whether campaign timelines are shifting.

Impact of Inflation on Major Gift Programs
We explore strategies for addressing financial pressures and how institutions can manage constrained capacity and donor inclination.

The Trajectory of Transformational Giving
We examine our 2024 $10M+ Gifts Report alongside Giving USA’s findings on mega gifts pre- and post-pandemic.

Moderator
Sarah Clough
Vice President, Philanthropy Insights & Analytics

Panel
Penelepe Hunt
Senior Consultant & Principal

Mark Kimbell
Leader, Healthcare Practice
Senior Consultant & Principal

Martha Voegeli
Senior Consultant & Principal